Trusted pet care media, connecting pets and people
Founded in Tokyo in 2018, working with vets, trainers, and nutritionists to support better lives for pets and their owners.
The PetCareJP Philosophy
PetCareJP operates with a mission to 'create a society where every pet is loved and receives the care it deserves.' We provide accurate, practical information for a wide range of readers — from first-time pet owners to seasoned veterans.
All our content is reviewed by specialists in their respective fields, including vets, certified pet trainers, and animal nutritionists. We are committed to evidence-based information so our readers can use it with confidence.
What We Stand For
PetCareJP produces all its daily content and activities based on three core values.
In everything we publish, the health, happiness, and safety of pets comes first. We are committed to providing information that respects each pet's individual personality and needs.
We provide trustworthy, expert-reviewed, evidence-based information our readers can rely on with confidence. We continuously incorporate the latest research and insights.
We value a community where readers, specialists, and pet businesses can learn and grow together. We hold mutual support as a core principle.
Our Team & Expert Network
PetCareJP is made up of staff who combine deep love for animals with specialist expertise. Every member of our editorial team is a pet owner themselves, so we always write with our readers' perspective in mind.
We also partner with multiple veterinary clinics across Tokyo, certified pet trainers, and animal nutritionists as external advisors — ensuring our content is medically and scientifically accurate. Our team's diverse experience and expertise allows us to produce content that meets a wide range of needs.
Our Track Record
Based in Chiyoda-ku, Tokyo, we deliver online content to pet owners across Japan. We've grown into one of Japan's leading pet information platforms, with over 120,000 monthly readers. Through articles, videos, and newsletters, we bring information that enriches the daily lives of pets and their owners.